HOW WILL GOOGLE SHOPPING CSS IMPACT PPC ACTIVITY?

While some partners may see a slight decline in their PPC activity, overall visibility and performance can increase significantly by opting in to Lyst CSS- at no additional cost!

CSS will not increase your CPCs. Google Shopping is structured specifically so that merchants are never bidding against themselves. Google can recognise when multiple CSSs are bidding on behalf of the same merchant and allows the winning CSS to only pay the next highest bid of another merchant. You can read more information provided by Google here.