WHAT IS LYST'S POLICY ON BRAND BIDDING

WHAT IS BRAND BIDDING? 

When someone searches something on a search site such as Google or Bing, an automatic auction begins. Sellers (LYST) bid on keywords in order to get their ad shown.

DOES LYST BID ON OUR BRAND TERMS? 

Unless specified otherwise, LYST may bid on brand terms. Importantly, this will not increase your CPCs or detract from overall performance in any way. We encourage our partners to allow this activity as it is better to have LYST (or any CSS) appear on your brand terms than your competitors.

LYST POLICY

Due to the competition law affecting keyword bidding, Lyst is following the relevant guidance and our position is that we believe we are unable to agree to restrictions on brand bidding without being at risk of fines for infringement of competition law. 

Of course, we would always act sensitively in bidding on keywords - we value our partnership and have a shared interest in the success of the brands. 

We would ask you to speak with your legal team - for ease I’ve linked some further information around the legal position on this, and how it aims to promote a fairer environment for our customers: Online search advertising restrictions and competition law: some recent lessons - Kluwer Competition Law Blog (link: http://competitionlawblog.kluwercompetitionlaw.com/2019/07/15/online-search-advertising-restrictions-and-competition-law-some-recent-lessons/) 

If you have any further questions on this, please feel free to reach out to our Partner Support team ([e-mail])