PLA-EC stands for Product Listing Ads - Express Checkout.
They run very similarly to normal shopping ads. We place your products in front of potential customers when they search via search engines, such as Google. Once a user lands on your product page on LYST, the customer is directed to checkout on your site.
Please see a deck here with more information on what PLA-EC's are and how we work with them at Lyst. We have also included PLA case studies to give you an idea of how partners have performed in the past when they opt-in.
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