Running CSS alongside PPC can increase visibility and overall performance, and is therefore recommended by Google. While some partners may see a slight decline in their PPC activity, overall visibility and performance can increase significantly by opting in to Lyst CSS- at no additional cost!
Will CSS increase our CPCs?
Nope! I'm delighted to let you know that Google Shopping is structured specifically so that merchants are never bidding against themselves. Google can recognise when multiple CSSs are bidding on behalf of the same merchant and allows the winning CSS to only pay the next highest bid of another merchant. You can read more information provided by Google here. Here is an example table to demonstrate what you pay: