Does Lyst bid on our brand terms?

Unless specified otherwise, Lyst may bid on brand terms. Importantly, this will not increase your CPCs or detract from overall performance in any way. We encourage our partners to allow this activity as it is better to have Lyst (or any CSS) appear on your brand terms than your competitors.

However, if you still have concerns we can add your brand terms to our negative keyword list. Please note, this can sometimes negatively impact your overall performance with Lyst CSS.