WHAT DETERMINES THE RANKING OF MY BRAND'S PRODUCTS ON SITE?

Our algorithm takes several factors into account when determining the order of products on our site, including:

• CPA rate
• Return / Adjustment Rate
• Cookie Window
• App Tracking

CPA is the easiest factor to control, and we always suggest to begin working with LYST at a 16% CPA.

CPA RATE 

25% = Competitive 

18% = Mid-range 

12% = Restrictive 

ADJUSTMENT RATE 

<30% = Competitive 

30% = Mid-range 

>30% = Restrictive 

COOKIE WINDOW DAYS 

<30 = Competitive 

30 = Mid-range 

>30 = Restrictive 

APP TRACKING 

ON = Competitive 

OFF = Restrictive 

(only applies if you have an app)