LYST powered shopping ads through CSS and PLA are purely designed to drive more traffic directly to our partners. It provides the ability to save on costs that Google Shopping charges whilst LYST only charges on actual transactions.
Please utilise the below Helpdesk articles to gain further insight into CSS and PLAs:
PLAs - https://lystpartnersupporthelp.zendesk.com/hc/en-us/articles/16212647534108-WHAT-ARE-PLA-S
CSS - https://lystpartnersupporthelp.zendesk.com/hc/en-us/articles/360020873098-WHAT-IS-CSS
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