WHAT IS CPA?

CPA stands for Cost Per Acquisition and is the commission that you pay to LYST.

CPA is a key factor in the LYST algorithm that influences the ranking of products and partners. 

CPA is the simplest factor for partners to control—the higher the CPA, the more competitive the ranking. However, we cannot guarantee performance outcomes, as they depend on various dynamic factors, including conversion rates, return rates, product popularity, and overall customer experience.

For benchmarking guidance, please see below:

COMPETITVE = 25% 

MIDRANGE = 18% 

RESTRICTIVE = 12% 

When the CPA rate is increased, a brand’s items will rank higher and appear more frequently in customer search results. If you decide to increase the rates, please inform us, and we’ll make the necessary updates on our end.

Please allow approximately three months for the algorithm to fully reflect any CPA adjustments, giving us an accurate assessment of performance impact.

If you would like to increase your CPA rate or need further assistance, please contact the Partner Support Team at [e-mail].